2. There is a customer base that needs a service.
You provide that service
Customer pays for the service and deal is done.
For business to happen you need 3 things
1. Customer base who has need.
2. Service that satisfies that need.
3. Budget of customer = service cost
Service Payment
Need
3. Sales person needs a customer base either by referral or by marketing.
The idea is to get as close to your customer base as possible via
◦ Emails
◦ Cold calls
◦ Pampleting
◦ SMS campaings
◦ Face to face meeting
◦ Etc
To be able to do business, you should reach inside your customer base.
Like builders participate in property shows, bank loan guys visit MNC
campuses, credit card guys use cold calling.
4. Creating your customer base by Market segmentation &
targeting is very important.
Reach your customer
segment with your
service details
6. You can
use a
number of
capabilities
to convince
your
customer
that you
are the best
person to
offer him
solution at
the right
cost.
7. Always focus on
what problems
your service
solves rather
than explain the
service.
Explaining to your customer what
problems your services solves will
create huge customer base for
you.
8. Once you solved your customer’s problems,
take references from him. Let him spread that
you have solved his problem. Let others know
that you solved his problem. This would
attract other customers to you.
